Cohort Analysis is a technique for grouping donors or supporters by shared characteristics or behaviors over a set period to track engagement and giving trends.
By identifying when and how donors engage, nonprofits can tailor strategies to specific groups, increasing the likelihood of repeat support and higher retention rates.
Yes, Keela’s reporting features allow you to segment and analyze cohorts for more effective campaign planning and donor engagement.
You'll need supporter information such as donation dates, engagement activities, and other relevant behaviors to create meaningful cohorts.
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