Engagement & Communication

Communication Plan

By: Alec Hollingsworth

Updated:

July 16, 2025

Definition:

A communication plan outlines how an organization shares information with its stakeholders to achieve its goals.

A communication plan is a strategic document that outlines how an organization will share information with its stakeholders, including donors, volunteers, staff, and the public. It details the key messages, target audiences, communication channels, timelines, and responsibilities for delivering information. A well-crafted communication plan ensures consistent messaging, helps manage organizational reputation, and supports fundraising, advocacy, and outreach goals. For nonprofits, effective communication planning is essential for building strong relationships, maintaining trust, and mobilizing support. By aligning communication efforts with organizational objectives, nonprofits can maximize their impact and achieve greater mission success.

Key Takeaways

Defines audiences, channels, and key messages
Ensures consistent and effective outreach
Supports fundraising and engagement efforts
Assigns responsibilities and timelines

Why It Matters

It ensures consistent messaging, builds trust, and engages stakeholders effectively.

Real World Example

A nonprofit environmental organization wants to launch a new tree-planting initiative. They develop a communication plan to inform their existing donors, attract new supporters, and engage local volunteers. The plan specifies email updates for donors, social media campaigns for public awareness, and press releases to local media. Each step is assigned to specific staff, with deadlines for drafting, approval, and distribution. As a result, the campaign launches smoothly, with clear, consistent messaging and strong community involvement, helping the nonprofit exceed its fundraising and participation goals.

Frequently Asked Questions

What is a communication plan?

A communication plan is a strategic document outlining how an organization shares key information with its stakeholders to achieve specific goals.

Why is a communication plan important for nonprofits?

It ensures consistent messaging, builds trust, and helps organizations engage donors, volunteers, and the public more effectively.

How can Keela assist with communication planning?

Keela provides integrated tools for managing emails, newsletters, and automated messages, helping nonprofits execute their communication plans smoothly.

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