Glossary
CRM Basics

Custom Fields in Nonprofit CRM

By: Alec Hollingsworth
Updated:  
August 6, 2025

Definition:

Custom fields in nonprofit CRM systems let organizations capture and manage unique data that standard fields don’t cover.
Custom fields in a nonprofit CRM are specialized data fields created by organizations to capture information unique to their needs, beyond standard contact or donation details. These fields allow nonprofits to record, track, and report on data such as volunteer skills, dietary restrictions, program interests, or impact metrics that are specific to their mission and operations. By using custom fields, nonprofits can segment their constituents more effectively, personalize communications, and gain deeper insights into their relationships and activities. This flexibility ensures that the CRM system adapts to the organization’s workflow, not the other way around.

Key Takeaways

  • Enable nonprofits to track data unique to their mission
  • Facilitate targeted segmentation and communication
  • Support comprehensive reporting and analysis
  • Ensure CRM flexibility and scalability

Why It Matters

Custom fields empower nonprofits to collect and utilize data that reflects their unique goals, programs, and relationships.

Real World Example

A youth services nonprofit uses a CRM with custom fields to track each participant’s preferred pronouns, emergency contacts, and dietary restrictions—details not included in standard CRM fields. By customizing their data, staff can ensure safe, respectful, and inclusive event planning. When organizing a summer camp, they filter participants by dietary needs and allergies using these custom fields, ensuring meals are suitable and safe for everyone. This tailored data collection improves both participant experience and organizational efficiency, illustrating the practical value of custom fields in real-world nonprofit operations.

Frequently Asked Questions

What are custom fields in a nonprofit CRM?

Custom fields are user-defined data fields in a CRM that allow nonprofits to track information specific to their organization or programs.

Why should nonprofits use custom fields?

Custom fields help nonprofits collect, store, and report on unique data, enabling better communication, segmentation, and decision-making.

How does Keela support custom fields?

Keela allows users to create custom fields for contacts, organizations, and transactions, making it easy to track and report on any data relevant to your mission.

Can custom fields be used for reporting?

Yes, custom fields can be included in filters and reports, helping nonprofits analyze trends and outcomes based on their unique data points.

Related Terms

Accessibility Compliance
Automation Trigger in a Nonprofit CRM
Average Gift Size
Board Member Profile
Bounce Rate
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