Glossary
Reports & Insights

Custom Report Builder

By: Alec Hollingsworth
Updated:  
August 26, 2025

Definition:

A Custom Report Builder lets nonprofits create tailored reports from their data by selecting fields, filters, and layouts to fit their unique needs.
A Custom Report Builder is a tool within nonprofit management software that allows users to design, generate, and customize reports based on specific organizational data needs. Unlike standard, pre-built reports, a custom report builder enables users to select data fields, apply filters, and choose layouts that best illustrate their metrics and outcomes. This flexibility empowers organizations to track and analyze unique performance indicators, donor behaviors, fundraising progress, volunteer engagement, and more. By using a custom report builder, nonprofits can respond to board requests, grant requirements, or internal assessments with tailored, data-driven insights that support decision-making and transparency.

Key Takeaways

  • Enables creation of personalized reports
  • Offers advanced filtering and data selection
  • Improves data-driven decision-making
  • Facilitates compliance and transparency
  • Saves time over manual reporting

Why It Matters

It lets nonprofits generate tailored reports, leading to better insights and data-driven decisions.

Real World Example

A nonprofit needs to report on donor engagement for a specific fundraising campaign to its board. Using a Custom Report Builder, they select relevant fields — such as donation amount, donor location, and frequency of giving — and apply filters to focus on campaign participants. The resulting report is structured to highlight key trends and outcomes, making it easy to share actionable insights with stakeholders. This tailored approach not only speeds up the reporting process but also ensures the data aligns precisely with the board’s questions and the organization’s goals.

Frequently Asked Questions

What is a Custom Report Builder?

A Custom Report Builder is a tool that lets users create personalized reports by selecting specific data points and layouts relevant to their organization’s needs.

How does Keela’s Custom Report Builder work?

Keela’s tool allows users to choose data fields, set filters, and design reports, enabling quick access to the insights that matter most to their nonprofit.

Why should nonprofits use a Custom Report Builder?

It saves time, increases reporting accuracy, and ensures organizations can track and present the metrics most important to their mission.

Can reports be exported and shared?

Yes, most custom report builders, including Keela's, offer export options so reports can be easily shared with stakeholders or used in presentations.

Is technical expertise required to build custom reports?

No, Keela’s Custom Report Builder is designed for ease of use, requiring no specialized technical skills to create meaningful, customized reports.

Related Terms

Accessibility Compliance
Automation Trigger in a Nonprofit CRM
Average Gift Size
Board Member Profile
Bounce Rate
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