Glossary
Fundraising

Donation Form

By: Alec Hollingsworth
Updated:  
July 2, 2025

Definition:

A donation form is a tool nonprofits use to collect donor information and process contributions online or offline.
A donation form is a digital or paper-based tool used by nonprofits to collect information and payments from individuals who wish to contribute financially to their cause. These forms typically capture donor details such as name, contact information, donation amount, payment method, and sometimes allow for recurring gifts or specific fund designation. Modern online donation forms can be integrated into a nonprofit’s website, email campaigns, or social media, and often include security measures, automated receipts, and customizable fields. By streamlining the donation process, these forms help organizations boost fundraising efficiency, improve donor experience, and maintain accurate records for future engagement and compliance.

Key Takeaways

  • Facilitates secure and easy donations
  • Captures essential donor and payment information
  • Improves fundraising efficiency and donor engagement
  • Customizable to align with campaign goals

Why It Matters

Donation forms simplify giving, increase conversion rates, and ensure accurate donor data collection.

Real World Example

A small animal rescue organization integrates an online donation form into their website using Keela. During a fundraising drive, supporters visit the site and fill out the form, choosing their donation amount, providing contact details, and selecting to make their gift recurring. The form automatically sends tax receipts and logs each donation in the organization's CRM, allowing staff to track progress in real time. This seamless process not only increases overall donations but also saves administrative time and helps the nonprofit maintain better relationships with their donors.

How Keela Helps

Keela provides customizable online donation forms that seamlessly integrate with your website and CRM. With Keela, nonprofits can easily create branded forms, automate receipts, track donor data, and generate real-time fundraising reports, enhancing both donor experience and organizational efficiency.

Frequently Asked Questions

What information should be included on a donation form?

A donation form should capture donor name, contact details, donation amount, payment information, and options for recurring gifts or fund designation.

Are online donation forms secure?

Yes, reputable platforms like Keela use encryption and secure payment gateways to protect donor information and transactions.

How can donation forms improve fundraising?

They streamline the giving process, increase donation conversion rates, and provide accurate donor data for future engagement and reporting.

Can donation forms be customized?

Most online donation forms, including those from Keela, are customizable to match your branding and fundraising campaign needs.

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