It's a method for evaluating and ranking donors based on their engagement with a nonprofit, such as donations, event participation, and communications.
Keela's tools automatically track donor interactions and assign engagement scores, helping organizations target communications and manage relationships efficiently.
Yes, by identifying at-risk and highly engaged donors, nonprofits can personalize outreach and increase retention rates.
Common activities include donation frequency, event attendance, volunteering, and responsiveness to emails or calls.
No, organizations of any size can benefit from engagement scoring, especially with tools like Keela that automate the process.
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