Glossary
CRM Basics

Donor Interaction Log

By: Alec Hollingsworth
Updated:  
August 6, 2025

Definition:

A Donor Interaction Log is a record of all communications and engagement efforts with a nonprofit's donors.
A Donor Interaction Log is a chronological record of communications and touchpoints between a nonprofit organization and its donors. This log tracks emails, phone calls, meeting notes, event attendance, thank-you notes, and other forms of outreach or engagement. Maintaining an accurate donor interaction log helps nonprofits build stronger relationships, personalize communications, and ensure timely follow-ups. It also provides a historical reference for staff and board members to understand each donor's engagement journey, preferences, and giving patterns. A well-maintained log can improve stewardship, increase donor retention, and support strategic fundraising by allowing organizations to segment and target communications more effectively.

Key Takeaways

  • Tracks every donor communication and engagement point
  • Supports personalized outreach and stewardship
  • Improves donor retention and fundraising strategy

Why It Matters

It helps nonprofits nurture relationships, tailor outreach, and improve donor retention.

Real World Example

Imagine a nonprofit hosting an annual gala. Before inviting key supporters, the development team reviews each person's Donor Interaction Log in Keela. They see that one donor attended last year, received a thank-you call, and expressed interest in volunteering. Armed with this information, the team sends a personalized invitation mentioning last year’s attendance and offers a volunteer opportunity. After the event, they log a thank-you note and follow up regarding volunteering. This comprehensive logging of interactions allows the organization to engage the donor more thoughtfully, resulting in stronger relationships and potentially increased giving.

Frequently Asked Questions

What should be included in a Donor Interaction Log?

Include emails, phone calls, meetings, event attendance, thank-you notes, and any other donor engagement touchpoints.

How does a Donor Interaction Log improve donor relations?

It provides a comprehensive history, enabling personalized outreach and timely follow-ups, which strengthen relationships and trust.

Can Keela automate donor interaction logging?

Yes, Keela can automatically log certain interactions like emails and integrates manual notes for full context on donor engagement.

Why is tracking donor interactions important?

Tracking helps nonprofits tailor communications, deepen engagement, and increase donor retention rates over time.

Related Terms

Accessibility Compliance
Automation Trigger in a Nonprofit CRM
Average Gift Size
Board Member Profile
Bounce Rate
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