It’s a placeholder in an email template that’s replaced with recipient-specific information, like their first name, when the email is sent.
Simply insert the desired token into your email body using Keela’s editor—Keela will automatically fill in the correct data for each recipient.
They make mass emails feel personal, increasing donor engagement and building stronger relationships.
Yes! Keela supports tokens for various fields such as donation history, organization name, or any custom data you track.
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