Glossary
Reports & Insights

Engagement Report

By: Alec Hollingsworth
Updated:  
July 16, 2025

Definition:

An Engagement Report summarizes interactions between supporters and a nonprofit, helping optimize outreach and measure relationship strength.
An Engagement Report is a comprehensive document that summarizes how supporters, donors, or volunteers have interacted with a nonprofit organization over a set period. These reports typically include metrics such as event attendance, donation frequency, email open rates, volunteer hours, and other forms of interaction. By analyzing these data points, nonprofits can assess the effectiveness of their engagement strategies, identify trends, and tailor future outreach efforts to foster deeper relationships. Engagement Reports provide a holistic view of supporter involvement, enabling organizations to make data-driven decisions that optimize fundraising, communications, and program delivery.

Key Takeaways

  • Summarizes supporter interactions across channels
  • Helps tailor outreach strategies
  • Reveals engagement trends and patterns
  • Drives data-informed decision making

Why It Matters

Engagement Reports help nonprofits understand supporter behavior, improve relationships, and boost fundraising success.

Real World Example

A local animal shelter uses Keela’s Engagement Report feature to review how volunteers and donors interacted with the organization over the past year. The report shows increased email engagement but decreased event attendance. By analyzing this data, the shelter realizes their supporters prefer digital engagement. They pivot to virtual events and targeted email campaigns, resulting in higher volunteer sign-ups and more consistent donations. The Engagement Report helps leadership justify resource allocation to digital efforts and demonstrates to the board how strategic changes are driven by real supporter behavior.

Frequently Asked Questions

What is included in an Engagement Report?

Engagement Reports typically include data on donor actions, event attendance, email interactions, volunteer hours, and other forms of supporter involvement.

How do Engagement Reports help nonprofits?

They provide valuable insights into supporter behavior, inform outreach strategies, and help organizations build stronger relationships with their communities.

Can Keela generate Engagement Reports automatically?

Yes, Keela’s platform allows users to create customizable Engagement Reports that aggregate data from multiple supporter touchpoints.

Why should we track engagement metrics?

Tracking engagement metrics helps organizations understand what motivates their supporters and where to focus their outreach efforts for maximum impact.

Related Terms

Accessibility Compliance
Automation Trigger in a Nonprofit CRM
Average Gift Size
Board Member Profile
Bounce Rate
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