Reports & Insights

Fundraising Report

By: Alec Hollingsworth

Updated:

July 16, 2025

Definition:

A fundraising report summarizes key data and outcomes from an organization’s fundraising activities over a defined period.

A fundraising report is a structured document that compiles and analyzes data related to an organization’s fundraising activities over a specific period. It typically includes key metrics such as total funds raised, donor retention rates, campaign performance, and fundraising expenses. These reports provide insight into trends, successes, and areas for improvement, helping nonprofit leaders and boards make informed decisions. By tracking both financial and engagement data, fundraising reports enable organizations to assess the effectiveness of their strategies, demonstrate accountability to stakeholders, and plan future initiatives with greater accuracy.

Key Takeaways

Tracks fundraising progress and donor trends
Highlights successes and areas for growth
Supports data-driven decision making
Promotes transparency with stakeholders

Why It Matters

Fundraising reports help nonprofits track performance, optimize strategies, and maintain transparency with stakeholders.

Real World Example

A mid-sized animal rescue nonprofit runs several campaigns each year. At the end of their fiscal quarter, they use Keela to generate a fundraising report summarizing total funds raised, donor retention, and the success rates of different campaigns. Their board reviews the report to identify which campaigns drove the most engagement, where they lost donors, and how expenses compared to revenue. Using these insights, they decide to adjust their outreach strategies and allocate resources toward the most effective fundraising efforts in the next quarter.

Frequently Asked Questions

What is included in a fundraising report?

A fundraising report often includes total funds raised, donor retention, campaign results, and fundraising expenses.

How often should nonprofits create fundraising reports?

Most nonprofits generate reports monthly, quarterly, or after major campaigns to monitor progress and inform decision-making.

Why are fundraising reports important?

They help organizations measure success, refine strategies, and maintain transparency with donors and stakeholders.

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