Donor Management

Giving History Report

By: Alec Hollingsworth

Updated:

August 6, 2025

Definition:

A Giving History Report tracks an individual donor’s financial contributions to a nonprofit over time, supporting stewardship and fundraising efforts.

A Giving History Report is a comprehensive record detailing an individual donor’s contributions to a nonprofit over a specified period. This report typically includes donation amounts, dates, frequency, and fundraising campaigns supported. It can be customized to show lifetime giving totals, recurring gifts, or gifts within certain campaigns or time frames. Nonprofits use Giving History Reports to analyze donor behavior, track engagement, and personalize communication strategies. These reports help organizations identify trends, such as donor retention or lapses, and can inform targeted fundraising efforts. By consolidating donation data, these reports provide valuable insights into a donor's relationship with the organization, supporting both stewardship and future appeals.

Key Takeaways

Summarizes all donations from a specific donor.
Helps identify giving patterns and opportunities for engagement.
Essential for donor stewardship and personalized communication.

Why It Matters

It helps nonprofits understand donor engagement and personalize outreach.

Real World Example

A small animal rescue nonprofit uses Giving History Reports to prepare for their annual fundraising gala. By reviewing each supporter’s donation history, the development team identifies long-time donors who have given consistently over several years. They discover that some donors increased their giving during specific campaigns, while others have not donated in the past year. Using this information, the team segments their invitation list, sends personalized thank-you notes, and tailors their event appeals to re-engage lapsed donors. The insights from the Giving History Report help the nonprofit maximize attendance and strengthen relationships with their supporters.

Frequently Asked Questions

What information is included in a Giving History Report?

A Giving History Report typically includes donation dates, amounts, frequency, and the campaigns each donor supported.

How does a Giving History Report help fundraising?

It reveals giving patterns and donor engagement levels, allowing nonprofits to personalize outreach and improve fundraising strategies.

Can Keela generate Giving History Reports automatically?

Yes, Keela’s reporting tools let you generate comprehensive Giving History Reports for individual donors or donor segments with just a few clicks.

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