Glossary
Fundraising

Giving Page

By: Alec Hollingsworth
Updated:  
July 2, 2025

Definition:

A Giving Page is an online platform that enables nonprofits to securely collect donations for specific campaigns or general support.
A Giving Page is a dedicated, web-based platform where nonprofits can collect online donations from supporters. It typically features the organization’s branding, a clear call-to-action, and secure payment processing options. Giving Pages allow donors to contribute using various methods, such as credit cards, ACH transfers, or digital wallets. They often provide customization options for campaigns, recurring gifts, and donor information collection. By centralizing donation processes, Giving Pages streamline fundraising, enhance donor experience, and facilitate real-time tracking of contributions. They can be embedded in nonprofit websites or shared directly via email and social media, broadening the reach and impact of fundraising campaigns.

Key Takeaways

  • Enables secure online donations
  • Customizable for campaigns and branding
  • Improves donor experience and engagement
  • Facilitates real-time donation tracking
  • Integrates with nonprofit management tools

Why It Matters

Giving Pages simplify online donations and boost fundraising efficiency.

Real World Example

A local animal shelter launches a Giving Page during its annual fundraising drive. The page is branded with their logo, features stories of rescued animals, and offers donors options for one-time or monthly gifts. Supporters receive instant receipts, and the shelter tracks progress in real time. The Giving Page is shared via email and social media, leading to a surge in contributions and allowing the shelter to reach its fundraising target efficiently. By leveraging the Giving Page, the shelter maximizes engagement and simplifies the donation process for both the organization and its supporters.

How Keela Helps

Keela’s Giving Pages empower nonprofits to create custom-branded, mobile-friendly donation forms that integrate seamlessly with Keela’s CRM. Organizations can easily launch campaigns, track donations, and automate receipts, all within the Keela platform.

Frequently Asked Questions

What is a Giving Page?

A Giving Page is an online donation form or webpage where nonprofits collect contributions from supporters.

How does a Giving Page benefit nonprofits?

It streamlines the donation process, increases accessibility, and helps track donations in real time.

Can Giving Pages be customized for campaigns?

Yes, nonprofits can tailor Giving Pages with their branding, campaign themes, and specific donation options.

Are donations through Giving Pages secure?

Most Giving Pages feature secure payment processing to protect donor information and ensure safe transactions.

How does Keela support Giving Pages?

Keela provides customizable Giving Pages integrated with its CRM, enabling nonprofits to manage campaigns and automate donor communications.

Related Terms

A/B Test
Accessibility Compliance
Acknowledgement Letter
Address Verification
Affiliation
Archiving Historical Donor Data

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