Giving trends are patterns and shifts in donor behavior, donation amounts, and preferred channels over time, helping nonprofits understand how donors are giving.
Nonprofits can use giving trends to inform fundraising strategies, target communications, and adapt to changes in donor preferences for greater fundraising success.
Keela provides analytics and reporting tools that help organizations monitor, analyze, and respond to giving trends within their donor base.
Understanding giving trends allows nonprofits to anticipate donor needs, optimize campaigns, and respond quickly to shifts in the fundraising landscape.
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