Fundraising

Peer to Peer Campaign

By: Alec Hollingsworth

Updated:

July 2, 2025

Definition:

A Peer to Peer Campaign is a fundraising method where supporters raise funds from their personal networks for a nonprofit.

A Peer to Peer Campaign is a fundraising strategy where supporters create their own mini-campaigns to raise money on behalf of a nonprofit organization. Rather than relying solely on the nonprofit’s direct outreach, individuals use their personal networks—friends, family, and colleagues—to solicit donations. These campaigns often leverage social media and digital platforms to maximize reach and impact. Nonprofits provide resources, branding, and messaging for supporters, who then customize and share their campaign pages. This approach not only amplifies fundraising efforts but also increases awareness and engagement by tapping into new donor circles, often leading to expanded donor bases and heightened community involvement.

Key Takeaways

Supporters fundraise within their own networks
Increases reach and engagement for nonprofits
Often uses digital tools and social media
Empowers volunteers and donors
Expands donor base and awareness

Why It Matters

It expands a nonprofit’s reach and donor base by empowering supporters to fundraise.

Real World Example

Imagine a local animal shelter launching a Peer to Peer Campaign for an upcoming rescue effort. Volunteers and passionate supporters create personalized fundraising pages using the shelter’s provided templates and stories. Each supporter shares their page on social media and through email, reaching friends and family who may not have otherwise heard about the shelter. As a result, the campaign attracts dozens of new donors, surpasses its fundraising goal, and brings greater visibility to the shelter’s mission and impact.

How Keela Helps

Keela’s platform allows organizations to easily set up, manage, and track Peer to Peer Campaigns. With Keela, nonprofits can provide customizable campaign pages, monitor supporter progress, and analyze overall campaign performance, all in one place.

Frequently Asked Questions

How does a Peer to Peer Campaign work?

Supporters create individual fundraising pages and share them with their own networks to collect donations on behalf of a nonprofit.

What are the benefits of Peer to Peer Campaigns?

They expand reach, engage new donors, promote community involvement, and often result in higher fundraising totals.

Can Peer to Peer Campaigns be managed online?

Yes, most campaigns are managed through digital platforms that provide tools for supporters to set up and track their fundraising efforts.

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