Glossary
Volunteer & Events

Ticket Types for Fundraising Events

By: Alec Hollingsworth
Updated:  
July 16, 2025

Definition:

Ticket types for fundraising events are the different admission options organizations offer to attract diverse attendees and maximize donations.
Ticket types for fundraising events refer to the various categories or levels of admission sold to attendees. These can include general admission, VIP, group packages, early bird pricing, or special donor tickets. Each type may offer different perks, price points, or access levels, allowing organizations to appeal to a broader audience and maximize event revenue. Carefully planning ticket types ensures that your fundraising event accommodates different budgets and preferences, enhances the attendee experience, and increases the likelihood of meeting fundraising goals. Detailed tracking and management of ticket types is essential for both financial reporting and post-event analysis.

Key Takeaways

  • Multiple ticket types attract diverse attendees
  • Each type can offer unique perks or pricing
  • Careful planning maximizes fundraising revenue
  • Tracking ticket sales aids event analysis

Why It Matters

Offering multiple ticket types boosts attendance and fundraising potential by catering to diverse supporter preferences.

Real World Example

A local animal shelter hosts an annual gala to raise funds. To attract more participants, they offer three ticket types: General Admission at $50, which includes dinner; VIP Admission at $100, which adds priority seating and a meet-and-greet with the shelter’s board; and a Group Table for $400, which seats eight guests together and includes a table sign. By offering these options, the shelter appeals to different supporter groups and maximizes event attendance and revenue. After the event, they analyze which ticket types sold best to refine future fundraising strategies.

Frequently Asked Questions

What are ticket types for fundraising events?

Ticket types are different categories of event admission, such as general, VIP, or group, each offering unique perks or pricing.

Why should nonprofits offer multiple ticket types?

Multiple ticket types help attract a wider range of attendees, boost revenue, and allow supporters to choose the option that best fits their budget or interest.

How does Keela help manage ticket types?

Keela’s event tools let you create, track, and analyze ticket sales by category, making it easier to manage attendees and maximize fundraising outcomes.

Are You Ready to Grow Faster and Raise More?