Fundraising Metrics You Should Absolutely Track

Are your donors engaged? Is your organization growing? Are your email campaigns being effective?

In this dashboard designed specifically for AFP attendees, we include a template with sample metrics you should really care about as a fundraiser to determine the success of your organization. Track your data, measure your trends, and become a data-driven nonprofit.

Fundraising Metrics Dashboard

Download your dashboard here!

The other resources mentioned in the AFP presentation are:

A Mission and Metrics Worksheet
Start by understanding what it means to be data-driven, learn how to link your mission to your metrics, and learn what you should be tracking. Access the sheet here.

Master List of Fundraising KPIs
This comprehensive list explains what each metric is and how to calculate it, and dives into what you can do to improve it over time. Access the list here.

Data Visualization Webinar
Learn how to use Data Vis to share your impact easily and effectively while addressing key problems you face raising funds for your organization. Watch the on-demand webinar here.

Keela Product Discount
Save up to 25% on the perfect package to grow your mission Learn more here. For 50+ other nonprofit discounts, visit this blog.