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Millennial Giving: How to Reach Gen Z and Millennial Donors

The Baby Boomer generation has been a cultural and economic driving force for decades, and from a fundraiser’s perspective, makes the lion’s share of nonprofit donations. But the era of Boomers is coming to a close and happily, older generations are passing the torch to their children and grandchildren. Gen X can see the retirement […]

19 Easy Ways to Optimize Donation Forms for Nonprofits

No matter how you fundraise online, whether you’re bulking up on Facebook followers, launching massive explosions of emails, or promoting peer-to-peer campaigns until there aren’t any more peers to reach, your potential donors are likely to end up at the same place: your donation form. If you’re like many nonprofit organizations, there’s a solid chance […]

Donor Acquisition Plan: How to Get More Donors Online

We devote a lot of bleeps and bloops to explaining how to get your donors to stick around, give again, donate repeatedly, and get back to giving after taking a break. And it makes sense. Supporters who give more than once contribute more value to your mission than one-time donors. So it’s in your best […]

Communicate More With Less: Email Drips for Nonprofits

Also called email automation, email drips are a tech-enabled strategy that nurtures your audience, keeping them engaged and driving them to donate. Here’s how to set them up, as well as ways to use drips to your advantage.