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Millennial Giving: How to Reach Gen Z and Millennial Donors

The Baby Boomer generation has been a cultural and economic driving force for decades, and from a fundraiser’s perspective, makes the lion’s share of nonprofit donations. But the era of Boomers is coming to a close and happily, older generations are passing the torch to their children and grandchildren. Gen X can see the retirement […]

20 Easy Ways to Optimize Donation Forms for Nonprofits

No matter how you fundraise online, whether you’re bulking up on Facebook followers, launching massive explosions of emails, or promoting peer-to-peer campaigns until there aren’t any more peers to reach, your potential donors are likely to end up at the same place: your donation form. If you’re like many nonprofit organizations, there’s a solid chance […]

5 Ways Nonprofits Can Use Facebook Ads

Ads are not just for for-profit organizations. A nonprofit can use paid ads wisely to gain traction in their own networks on social media. The post 5 Ways Nonprofits Can Use Facebook Ads appeared first on Keela.

5 Steps to Creating an Effective Donor Journey Map

Whether you help run an established nonprofit with a proud history or a brand new startup nonprofit just getting on its feet, having a plan that guides your organization is always going to be helpful. Whether you’re creating a marketing plan, scheduling donor surveys, or sketching out a P2P campaign, a good strategy helps you […]

A Guide to Peer-to-Peer Fundraising

In this comprehensive guide, we cover everything you need to know about getting started with Peer-to-Peer fundraising campaigns so you reach new donors while keeping your supporters engaged.