Take the guesswork out of fundraising

Use Keela to predict your donor’s next move.

Built-in artificial intelligence tools mean you don’t need a data scientist on your team to be informed. Keela’s intelligent CRM will help you sort, filter, and make sense of all your data – all without having to look at a single spreadsheet.

Keela Intelligence

Keela takes the data you already capture today to give you actionable information to help further your mission tomorrow.


Communicate better with our Donor Score tool, which highlights the current value of your donors.

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Fundraise smarter with our Smart Ask tool, which shares the ideal amount to ask for from each donor.

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Have more impact with our Campaign tool that recommends the best donors for each campaign.

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With all of these contact insights at your fingertips, you can take your organization to the next level.

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Know when to connect

Keela’s Donor Score tool ranks donors according to their previous giving behavior, segmenting them into categories in order to determine which ones are most engaged, need a little bit of TLC, and which ones need to be thanked. You can sort your donors by their Score and send personalized email campaigns to different donor segments. 


Maximize your donor’s generosity

Use Keela’s Smart Ask tool to catapult your fundraising efforts. Smart Ask tells you how much you should be asking from your donors by looking at their previous giving habits, then recommending an ideal donation amount to maximize their gift. We use everything from the weather to zip code to predict giving patterns to help you know how much to ask, and when. You’ll know when to ask through Keela’s Donor Readiness and Time of Year badges, which shows you when a donor is most likely to give, making it even easier to make the ask.

Boost your fundraising efforts 

All of your donors are different. So how do you figure out what your donors really care about? Similar to how Netflix suggests shows for users to watch based on their interests, Keela’s Campaign Recommendation tool uses donation history between campaigns to suggest which donors are most likely to engage, making it easier than ever to raise more funds, do more good, and have more impact.


Elevate your organization

Keela’s contact insights work together to give you the clearest possible picture of your donors – from their interests, to their giving history and to whether they’re engaged with your organization. This information is available at your fingertips for your next donation push, fundraising event, or donor stewardship strategy. Keela’s Intelligence tools will guide you to become a data-driven organization.

Donor Score

Automatically rank donors according to giving behavior and categorize them.

Smart Ask

Automatically tells you the ideal amount to ask for from each donor.

Smart Ask Forms

Embed Smart Ask Forms in emails to ensure you ask for the right amount.

Campaign Recommendations

Automatically predict which donors are likely to give to your next campaign.

Donor Readiness

Know how likely your donor is to donate within the next two weeks.

Time Of Year

Know exactly when a donor is more likely to give

Watch our video to learn more about Keela 

Keela product video

I like the simplicity of Keela however, it’s important to point out that the simplicity doesn’t compromise how useful the tool is. They’ve stripped down the CRM model to make it exactly what fundraisers at small and medium size charity need and got rid of all the extra widgets that just make tracking donor data unnecessarily complicated. We have also greatly appreciated the quick response time of the support team. Multiple features that we have suggested would be useful have shown up in new iterations of the product and the team regularly checks in with us to make sure that we are happy.

Leigh S. – Review on Capterra

Let Keela be your Copilot

“Having Keela as a part of our digital toolkit has been one of the best decisions our organization has made. Simply put,
Keela has saved us countless hours and ultimately given us insights into donors that we never thought possible. The recommendations that Keela’s AI gives us for when to engage our donors is so helpful and really making a positive impact on our donor relations.” 

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