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Millennial Giving: How to Reach Gen Z and Millennial Donors

The Baby Boomer generation has been a cultural and economic driving force for decades, and from a fundraiser’s perspective, makes the lion’s share of nonprofit donations. But the era of Boomers is coming to a close and happily, older generations are passing the torch to their children and grandchildren. Gen X can see the retirement […]

20 Easy Ways to Optimize Donation Forms for Nonprofits

No matter how you fundraise online, whether you’re bulking up on Facebook followers, launching massive explosions of emails, or promoting peer-to-peer campaigns until there aren’t any more peers to reach, your potential donors are likely to end up at the same place: your donation form. If you’re like many nonprofit organizations, there’s a solid chance […]