Mailchimp for Nonprofits: Simplifying Email Marketing for Social Good, Plus Other Platforms Worth Considering

The Keela Team • Jul 24, 2023
Mailchimp for Nonprofits blog header showing an email marketing platform on a mobile device.

Effective communication and fundraising play a vital role in the success of nonprofits, allowing them to connect with their supporters and create a lasting impact. In today’s digital age, email marketing for nonprofit organizations has emerged as a powerful tool for outreach, enabling organizations to reach a wide audience, engage donors, and drive their mission forward. Among the myriad of email marketing software for nonprofits available, Mailchimp for nonprofits stands out as an exceptional choice, offering a robust suite of features tailored specifically to their needs.

In this blog, we will explore how an email marketing account with Mailchimp can empower your organization with its user-friendly interface, automation capabilities, and advanced analytics, enabling you to maximize your impact and amplify your reach. We’ll also dive into some of the alternative communication platforms available for nonprofits so that you can make an educated decision while evaluating your communication platform options! Get ready to discover the endless possibilities of effective email marketing with Mailchimp!

Understanding Mailchimp for Nonprofits

Mailchimp’s email service options offers a range of features and benefits that are specifically tailored to the unique needs of nonprofit organizations. With Mailchimp, you can streamline your email campaigns, manage your subscriber lists, and track important engagement metrics, all in one centralized hub.

User-friendly and Easy to Onboard

One of the standout features of Mailchimp is its intuitive and user-friendly interface. Whether you’re a tech-savvy expert or just starting out with email marketing, Mailchimp makes it easy for anyone to create and send professional-looking emails. With its drag-and-drop editor, you can effortlessly design visually appealing newsletters, fundraising appeals, and event invitations that resonate with your audience.

Opportunities for Customization

Customization is key when it comes to effective nonprofit communication, and Mailchimp understands that. The platform offers a wide range of customizable templates, allowing you to match your organization’s branding and create a consistent visual identity across all your email communications. From color schemes and fonts to adding your logo, Mailchimp provides the flexibility you need to make each email feel personalized and on-brand.

List Management

Managing your subscriber lists can be a daunting task, but Mailchimp simplifies the process. With its robust list management tools, you can easily import, organize, and segment your contacts based on various criteria. This email for nonprofits segmentation feature is particularly valuable for nonprofits, as it enables you to target specific donor groups or volunteers with tailored messages, increasing the chances of engagement and support.

Tracking and Reporting

Tracking the success of your email campaigns is crucial for understanding your audience and improving your outreach efforts. Mailchimp’s analytics dashboard provides comprehensive insights into key metrics such as open rates, click-through rates, and subscriber engagement. Armed with this information, you can refine your strategies, optimize your content, and make data-driven decisions to enhance the impact of your nonprofit initiatives.

Email marketing guide

Free Email Marketing Guide for Nonprofits

Use this guide to expand your reach and increase fundraising dollars by understanding the metrics that are the most important for your organization.

Mailchimp’s pricing tiers are available on their website, however, you should always inquire if they have special pricing for nonprofits. If you’re wondering if Mailchimp is free for nonprofits, the answer is likely no, but it never hurts to ask!

Keela’s Email Marketing Features

While Mailchimp certainly offers a strong platform for your communications, you also have the option to search for a fundraising CRM that includes these capabilities, such as Keela. Keela offers a comprehensive suite of features designed specifically to meet the unique needs of nonprofit organizations.

From creating and sending targeted campaigns to automation, email analytics, and beyond email marketing capabilities, Keela empowers nonprofits to maximize their outreach efforts and achieve their fundraising goals.

Easy to Create and Send Targeted Campaigns

Keela understands the importance of reaching the right audience with the right message. With its user-friendly interface and intuitive email editor, creating and sending targeted campaigns has never been easier. You can easily personalize your emails, segment your audience based on specific criteria, and tailor your content to resonate with different donor groups or volunteers.

Keela’s drag-and-drop editor allows you to design visually stunning emails that capture attention and drive engagement, helping you build stronger connections with your supporters.


Save time and streamline your email marketing efforts with Keela’s powerful automation features. From welcome email journeys to donation acknowledgments and event reminders, Keela’s automation tools allow you to set up personalized and timely email workflows. Automating repetitive tasks not only frees up your valuable resources but also ensures consistent and timely communication with your donors and supporters. With Keela, you can nurture relationships and stay connected with your audience effortlessly.

Email Analytics

Understanding the impact of your email campaigns is crucial for making informed decisions and optimizing your outreach efforts. Keela provides comprehensive email analytics that give you valuable insights into your campaign performance. You can track important metrics such as open rates, click-through rates, and conversion rates to gauge the effectiveness of your emails. This data-driven approach allows you to refine your strategies, improve engagement, and drive better results for your nonprofit.

Beyond Email Marketing with Keela: Donor Management, Fundraising Tools, and Reporting:

Keela goes beyond an email marketing tool by offering a range of additional features to support your nonprofit’s overall operations. With its robust donor management capabilities, you can easily track and organize donor information, monitor giving history, and segment your supporters for targeted outreach.

Keela also provides powerful fundraising tools that allow you to create online donation forms, manage fundraising campaigns, and track progress towards your fundraising goals. Additionally, Keela’s reporting features provide valuable insights into your nonprofit’s performance, allowing you to generate custom reports, analyze data, and make data-driven decisions to drive your mission forward.

Keela’s Integrations

Whether it’s your donor management system, CRM, or online fundraising platform, Keela seamlessly integrates with several essential nonprofit tools to centralize your nonprofit’s operations. By connecting Keela with your existing platforms, you can eliminate data silos, streamline workflows, and ensure consistent and accurate data across all systems.

These integrations allow you to have a comprehensive view of your nonprofit’s activities, from donor interactions and fundraising campaigns to email marketing analytics. With Keela’s extensive integration capabilities, you can optimize your nonprofit’s efficiency, save time, and focus on what truly matters—making a meaningful impact in the world.

Keela’s Integration with Mailchimp

Integration between Keela and Mailchimp is a powerful combination that allows nonprofits to leverage the strengths of both platforms and take their email marketing campaigns to new heights. By seamlessly connecting Keela’s comprehensive nonprofit management features with Mailchimp’s robust email marketing capabilities, nonprofits can streamline their operations and create impactful email campaigns that drive engagement and support.

Simplified Contact Syncing, Campaigns, and Data

Keela’s integration with Mailchimp simplifies the process of syncing contacts, campaigns, and data between the two platforms. With just a few clicks, you can effortlessly import your contacts from Keela into Mailchimp, ensuring that your subscriber lists are always up to date. This eliminates the need for manual data entry and saves you valuable time. Additionally, any updates or changes made in either platform are automatically synced, ensuring that your contact information remains consistent across both Keela and Mailchimp.

When it comes to campaigns, you can seamlessly create and manage your email campaigns in Mailchimp while leveraging the data stored in Keela. This integration allows you to segment your contacts based on specific criteria in Keela and target them with personalized and relevant emails through Mailchimp. The streamlined data flow between the two platforms ensures that you have accurate and up-to-date information to inform your email marketing strategies.

Enhanced Email Marketing Capabilities

The benefits of using Keela and Mailchimp together extend beyond simplified data management. By integrating the two platforms, you can unlock enhanced email marketing capabilities that help you maximize your nonprofit’s impact and drive prospects to your donation landing pages. Mailchimp’s intuitive email editor, customizable templates, and advanced automation features empower you to create visually appealing and personalized emails that resonate with your audience.

Seamless Data Flow for Insights and Analysis

Integrating Keela and Mailchimp ensures a seamless flow of data, providing you with comprehensive insights and analysis for better decision-making. By combining the power of Keela’s reporting features with Mailchimp’s email analytics, you gain a comprehensive view of your nonprofit’s email marketing performance. You can track key metrics, such as open rates, click-through rates, and conversions, to understand the impact of your campaigns and make data-driven improvements.

The integration between Keela and Mailchimp is a winning combination for nonprofit organizations. By simplifying contact syncing, campaigns, and data management, and offering enhanced email marketing capabilities, this integration empowers nonprofits to create impactful email campaigns that engage supporters and drive their mission forward. With seamless data flow and comprehensive insights, Keela and Mailchimp together provide a powerful solution that amplifies your nonprofit’s email marketing efforts.

Mailchimp + Keela logos

Take Your Email Marketing Campaigns to New Heights with Keela’s Integration with Mailchimp!

Seamlessly connect Keela’s comprehensive nonprofit management features with Mailchimp’s robust email marketing capabilities.

Exploring Mailchimp Alternatives

While Mailchimp is a popular choice, it’s essential to explore alternative email marketing platforms for nonprofits that may better suit your organization’s unique needs. Exploring alternative platforms can help you find the perfect fit for your nonprofit’s email marketing efforts. Let’s take a look at a few popular Mailchimp alternatives that are highly suitable for nonprofits.


As mentioned, Keela is a comprehensive nonprofit management platform that offers robust email marketing features and unlimited emails. It seamlessly integrates with other essential tools and provides a holistic solution for nonprofits. With Keela, you can not only create and send targeted email campaigns but also leverage its donor management, fundraising tools, and reporting capabilities. Keela’s integration with Mailchimp allows you to combine the strengths of both platforms, ensuring seamless data flow and enhanced email marketing capabilities. By utilizing Keela, you can streamline your operations and achieve your email marketing goals more effectively.

Constant Contact

Constant Contact is another popular email marketing platform that caters to the needs of nonprofits. It offers a wide range of features, including customizable email templates, list management tools, automation, and detailed analytics. Constant Contact’s user-friendly interface makes it easy to create professional-looking emails and track their performance. Additionally, it provides options for event registration, online surveys, and social media marketing, allowing nonprofits to diversify their outreach strategies.

Campaign Monitor

Campaign Monitor is a robust email marketing platform known for its ease of use and advanced features. It offers a drag-and-drop email builder, pre-built templates, and personalization options to create engaging campaigns. With Campaign Monitor’s segmentation and automation capabilities, nonprofits can target specific donor segments and nurture relationships effectively. The platform also provides comprehensive analytics to measure campaign performance and optimize future strategies.

Exploring alternative email marketing platforms allows nonprofits to find the best fit for their specific needs. Whether it’s Keela’s comprehensive nonprofit management features, Constant Contact’s diverse email marketing tools, or Campaign Monitor’s advanced email segmentation, these alternatives offer unique benefits tailored to nonprofits. Take the time to explore these platforms and determine which one aligns most closely with your nonprofit’s goals, budget, and operational requirements.

Comparing Mailchimp Alternatives for Nonprofits

When comparing Keela, Constant Contact, and Campaign Monitor as a Mailchimp alternative, it’s important to consider their features, pricing, suitability, and how they differ in terms of functionality and user experience. These platforms are similar to Mailchimp, with a few key differences. Let’s take a closer look at each platform:


  • Features: Keela offers comprehensive nonprofit management features, including donor management, fundraising tools, reporting, project management, and integration with Mailchimp for seamless email marketing. It provides a holistic solution tailored specifically to nonprofits, allowing for streamlined operations and enhanced communication.
  • Pricing: Keela’s pricing is based on the number of contacts and starts at an affordable rate for small nonprofits. It offers different pricing tiers to accommodate organizations of varying sizes and needs.
  • Suitability: Keela is highly suitable for nonprofits requiring more than email marketing. It is ideal for organizations seeking a centralized platform to manage donors, fundraising campaigns, and email marketing efforts.

Strengths: Keela’s integration with Mailchimp, comprehensive nonprofit management features, and customized nonprofit pricing options make it a strong choice for nonprofits looking for an all-in-one solution.

Weaknesses: Keela’s primary focus is on nonprofit management, and while it offers robust email marketing features, it may not provide the same level of specialization as dedicated email marketing platforms.

Enhance Your Communication and Fundraising Efforts with Keela!

Get a glimpse into the benefits of Keela’s key features including email marketing, fundraising, nonprofit management, and more!

Constant Contact:

  • Features: Constant Contact offers a range of features, including customizable templates, list management, automation, detailed analytics, event registration, online surveys, and social media marketing integration.
  • Pricing: Constant Contact pricing for nonprofit is based on the number of contacts and offers different plans to accommodate various organizational needs.
  • Suitability: Constant Contact is suitable for nonprofits that prioritize customization, social media integration, and event management alongside their email marketing efforts.

Strengths: Constant Contact excels in providing customizable templates, social media integration, and event management features, making it a suitable choice for nonprofits with diverse outreach strategies.

Weaknesses: While Constant Contact offers automation features, it may not provide the same level of advanced marketing automation capabilities as Mailchimp. This can limit the flexibility and sophistication of targeted email campaigns that nonprofits can create.

Campaign Monitor:

  • Features: Campaign Monitor offers features such as a drag-and-drop email builder, pre-built templates, personalization options, segmentation, automation workflows, and detailed analytics.
  • Pricing: Campaign Monitor’s pricing is based on the number of subscribers and offers different plans to accommodate varying organization sizes.
  • Suitability: Campaign Monitor is suitable for nonprofits looking for advanced segmentation and automation capabilities to deliver personalized and targeted email campaigns.

Strengths: Campaign Monitor excels in its email builder, segmentation options, and automation capabilities, making it a solid choice for nonprofits seeking advanced email marketing features.

Weaknesses: While Campaign Monitor provides integration options with popular tools and platforms, its integrations may not be as extensive as Mailchimp’s. This could limit the seamless connectivity between Campaign Monitor and other systems that nonprofits rely on for their operations.

In terms of functionality and user experience, Mailchimp’s options offers a user-friendly interface and a wide range of features that make it accessible to nonprofits of all sizes. Keela differentiates itself by focusing on comprehensive nonprofit management, including integration with Mailchimp for email marketing. Constant Contact stands out with its customizable templates, social media integration, and event management features. Campaign Monitor is known for its advanced segmentation and automation capabilities.

Each platform has its unique strengths and weaknesses, catering to different aspects of nonprofit communication and management. It’s important to consider your nonprofit’s specific needs, budget, and priorities when choosing the most suitable alternative to Mailchimp.

Selecting the Right Platform for Your Nonprofit

Choosing the right email marketing tool for your nonprofit’s needs is a crucial decision that can impact the success of your outreach efforts. To ensure you make an informed choice, there are key factors to consider that align with your nonprofit’s specific needs. Here’s a guide to help you navigate the selection process and find the most suitable platform:

  1. Budget: Assess your nonprofit’s budget and determine the affordability of different platforms. Consider not only the initial costs but also any additional fees associated with features, scalability, and the number of contacts you have. Strike a balance between affordability and the platform’s value in meeting your email marketing requirements.
  2. Scalability: Evaluate the scalability of each platform. Consider whether it can accommodate your nonprofit’s growth in terms of increasing contacts, expanding campaigns, and integrating with additional systems. Look for a platform that can scale with your organization’s evolving needs.
  3. Integration Capabilities: Assess the integration capabilities of each platform. Determine if it can seamlessly connect with other systems you use, such as donor management, CRM, or fundraising tools. Integration allows for efficient data flow and avoids duplicate data entry, enhancing productivity and effectiveness.
  4. Ease of Use: Consider the user-friendliness of the platform. Evaluate its interface, email editor, and overall usability. A platform that is intuitive and offers ease of use will save you time and effort, enabling you to focus on your nonprofit’s core objectives.

When conducting research, consider the following tips and resources:

  • Read platform reviews and comparisons: Look for reputable sources that offer reviews and comparisons of other email marketing tools. Consider the experiences and opinions of other nonprofits to gain insights into the strengths and weaknesses of each platform.
  • Take advantage of free trials and demos: Many platforms offer free trials or demos. Take advantage of these opportunities to explore the features, interface, and functionality firsthand. This hands-on experience will help you assess if the platform meets your requirements and aligns with your nonprofit’s goals.
  • Seek recommendations and insights from peers: Connect with other nonprofit professionals or join online communities to gather recommendations and insights. Learn from their experiences with various platforms, ask questions, and seek advice to make a more informed decision.
  • Consult with experts or consultants: If you have the resources, consider consulting with experts or consultants who specialize in nonprofit technology. They can provide tailored advice and guidance based on your specific needs, helping you select the most suitable platform.

Remember, selecting the email marketing tool that meets your nonprofit’s needs is a process that requires careful evaluation and consideration. By taking into account factors such as budget, scalability, integration capabilities, and ease of use, and by conducting thorough research using the tips and resources available, you can make an informed decision that sets your nonprofit up for success.


In conclusion, Mailchimp proves to be an invaluable tool for nonprofits, empowering them to enhance their communication and fundraising efforts. With its user-friendly interface and extensive features, organizations can effortlessly create and manage email campaigns, ensuring that their messages reach the right audience at the right time.

However, what sets Mailchimp apart is its integration with Keela. Keela’s seamless integration with Mailchimp provides nonprofits with a holistic approach to managing their operations, enabling them to streamline their email marketing strategy and optimize their fundraising efforts. By leveraging the robust email marketing tool features and the comprehensive management capabilities of Keela, nonprofits can unlock new levels of success and impact.

In today’s digital age, effective communication and fundraising are critical for nonprofit success, and Mailchimp, in collaboration with Keela, offers the perfect solution to achieve these goals. So, why wait? Start harnessing the power of Mailchimp and Keela today, and watch your nonprofit thrive in its mission to make a difference in the world.

Headshot of Meredith Gray

About the author:

Meredith Gray
Head of Marketing, Keela

Meredith has always had a passion for work that makes an impact. Having spent over 7 years working in fundraising, she has gained extensive knowledge in marketing, peer-to-peer, events, and sponsorship and firmly believes that all successful fundraising strategies start with your data.

Having experienced it first-hand, she understands the challenges nonprofits face when building a fundraising strategy and loves connecting with other like-minded fundraisers to brainstorm new and creative ways to leverage data to increase revenue. When not working, Meredith can be found trying out one of Toronto’s diverse restaurants, breaking a sweat in a spin class, or researching her next travel destination.