How Branding Can Maximize Your GivingTuesday Impact

On Demand

Webinar with Lidia Varesco Racoma

How Branding Can Maximize Your GivingTuesday Impact


Lidia Varesco Racoma – Lidia Varesco Design 

More than 20 million people gave on GivingTuesday 2022—up 6% from the previous year—so it’s crucial to create authentic donor connections and relationships through your campaign branding.

This session will walk you through the steps to developing donor-focused GivingTuesday branding, from helping them get to know you, acknowledging and recognizing gifts to cultivating a relationship with donors after the event. We will review the various digital marketing channels and how to create branding that resonates with donors.

Worksheets and resources will be provided.

About Lidia

Lidia Varesco Racoma of Lidia Varesco Design in Chicago empowers organizations to make a change through strategic branding and marketing design. She is a blogger and speaker and leads branding and creative marketing workshops for nonprofits, associations and small businesses around the world. Lidia Varesco Design is a certified woman-owned business and celebrated 20 years in business in November 2020.

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