Reframing the Overhead Narrative – From Cost to Resilience

On Demand

Webinar with Bruce MacDonald

Reframing the Overhead Narrative – From Cost to Resilience


Bruce MacDonald – President & CEO, Imagine Canada

Learn what your organization can do to increase resiliency coming out of the pandemic

One of the ‘silver linings in the pandemic cloud’ has been the dramatic increase in contact between people and nonprofit organizations. With more Canadians needing the support and services provided by charities and nonprofits, this direct connection is creating a window of opportunity.  For too long, the dominant narrative has been about cost – administration, overhead, and fundraising. 

The time has come to leverage this opportunity to reframe the narrative about our sector to one of organizational health, resilience, and preparedness.  For fund development professionals, this represents a moment in time to change the longstanding narrative and shape it into one that will enable charities and nonprofits to thrive and survive in ongoing turbulent times. Join Bruce MacDonald, President & CEO of Imagine Canada, for a free webinar on reframing the conversation around overhead funding for charities and nonprofits, and what your organization can do to adjust its strategies for increased resiliency.

This event will be closed captioned

About Bruce

When carnivals and social good combined, it pointed to a path and for 30 years Bruce has been walking that route. From working for organizations that provide services to young people, older adults, persons with disabilities, community service clubs and sports and recreation groups, Bruce’s experiences have led him to Imagine Canada, where he is the President & Chief Executive Officer. Prior to that, he was the CEO of Big Brothers Big Sisters of Canada where he participated in a collective effort to bring mentoring programs to kids. Bruce holds a Bachelor Degree in Sports Administration from Laurentian University, a Masters in Management in the Voluntary Sector from McGill University and a former record in the Guinness Book of World Records. Since 2019, Bruce has served as Co-Chair of the Permanent Advisory Committee on the Charitable Sector working with the federal government.

This webinar is presented in partnership with Keela and Imagine Canada’s Grant Connect.

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